Marketing and Communications
Welcome to Shepherd’s Office of University Communications/Marketing! Please fill out our project request form if you need help with a project.
Fill out our Project Request Form!
We offer a variety of campus services including:
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Here are a few guidelines:
All media requests must be made through the University Communications/Marketing office. However, we recognize that media members might reach out to you directly. In that case, please notify University Communications/Marketing so we’re aware.
All news releases, story requests, calendar requests, webpage changes, and other requests must be made through the University Communications/Marketing office. Please fill our online work order form and include all the information you would like to have included. You will receive a confirmation email when the form is submitted with a link to upload more documents if needed. We request a minimum of two weeks to send out a news release. Some media outlets require more time for events.
All public-facing promotional material must be reviewed by University Communications/Marketing. To request a review, fill out our online work order form and upload your file(s). If you don’t have time to create your own promotional material, we will be happy to do it for you. Please fill the form out and upload all the information/artwork you would like to have included. You will receive a confirmation email when the form is submitted with a link to upload more documents if needed. To design pieces, we ask for a minimum of 10 business days to complete the first draft.
Guidelines for creating your own poster:
- The Shepherd University logo must be included. Logos are available here.
- Do not distort the logo, change its color, or place it on top of a busy background.
- Do not create your own logo to represent the University.
- Make sure the date, time, and location are listed in the following format: Saturday, November 5, at 7 p.m. at the Robert C. Byrd Center for Congressional History and Education auditorium.
- Copyright free artwork and photographs must be used unless you are granted specific permission. All images should be high-quality.
- Use the full name of buildings, not the code name assigned by the university. Examples: use Robert C. Byrd Center for Congressional History and Education, not CHE; use Center for Contemporary Arts, not CCA.
- Text should not take up more than 50% of your poster space. Implement a visual hierarchy to ensure that the most important information is the most noticeable. All text must be legible and easy to read. Additional information can be provided via a link and/or a QR code.
- Avoid multiple calls-to-action. Try to guide the reader to one action such as “attend the event,” “get tickets,” or “donate now.”