If you choose to create your own poster or flyer, follow these guidelines before submitting your work to University Communications/Marketing for review.
- The Shepherd University logo must be included. Logos are available here. Note: To access these logos, you must be logged into your Shepherd University Office 365 account.
- Do not distort the logo, change its color, or place it on top of a busy background.
- Do not create your own logo to represent the University.
- Make sure the date, time, and location are listed in the following format: Saturday, November 5, at 7 p.m. at the Robert C. Byrd Center for Congressional History and Education auditorium.
- Copyright free artwork and photographs must be used unless you are granted specific permission. All images should be high-quality.
- Use the full name of buildings, not the code name assigned by the university. Examples: use Robert C. Byrd Center for Congressional History and Education, not CHE; use Center for Contemporary Arts, not CCA.
- Text should not take up more than 50% of your poster space. Implement a visual hierarchy to ensure that the most important information is the most noticeable. All text must be legible and easy to read. Additional information can be provided via a link and/or a QR code.
- Avoid multiple calls-to-action. Try to guide the reader to one action such as “attend the event,” “get tickets,” or “donate now.”