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Business students help promote Frostyfest

ISSUED: 25 January 2024
MEDIA CONTACT: Cecelia Mason

SHEPHERDSTOWN, WV — Shepherd University business students are getting some real-life experience by helping promote Frostyfest, January 26-29, a weekend full of fun activities and specials offered by area businesses.

Students in the New Venture Creation class are working with Frostyfest organizers to help promote the event by creating graphics, contacting Shepherd clubs, organizations, and departments to participate, and helping build brand awareness.

On Saturday and Sunday, January 27-28, Frostyfest will offer Snowflake Skating from 10 a.m.-4 p.m. behind the old market house (former Shepherdstown library) on N. King St. in Shepherdstown. The cost to skate for one hour on the iceless rink is $12 for adults, $8 for children 6-12, and free for children 5 and under.

Proceeds from Frostyfest will benefit CASA of the Eastern Panhandle, Boys and Girls Club of the Eastern Panhandle, and Friends of Happy Retreat. Shepherd students will sell hot chocolate and coffee during the ice skating, and proceeds from that will benefit the university’s high school scholarship business contest.

The Shepherd students appreciate getting the hands-on experience and the opportunity to make the community aware of Shepherd’s potential.

“FrostyFest is a great opportunity for the youth in our community to come out and enjoy the weather and learn about Shepherd University as a potential higher education opportunity,” said Joshua Esposito, a business major from Martinsburg, West Virginia. “Also, this project teaches us how to collaborate as a smaller group with specific objectives while keeping in mind how our part impacts the entire operation with other groups working toward the same overall goal.”

“FrostyFest is a great way for Shepherd University to display everything it has to offer,” said Miranda Payne, a business major from Inwood, West Virginia. “Whether that is with the community, with its programs, its students, or even with its businesses.”

Business majors who are working on the project include Joshua Esposito, Emma Norton, Malakai Brown, Raymond Daniel, Morgan Fleming, Taleah Beckett, Gabriel McDonald, Adrienne Byrd, and Daniel Goodavage, all of Martinsburg, West Virginia; Miranda Payne and Miguel Aguilar, Inwood, West Virginia; Bela Jannotta, Shepherdstown, West Virginia; Spencer Hamilton, Harpers Ferry, West Virginia; Alexander Uccellini, Hedgesville, West Virginia; Demya Amis, Hagerstown, Maryland; Isabel Mammano, Winchester, Virginia; Donte Harrison, Washington, D.C.; Cole Easterday, Clear Spring, Maryland; Wyatt Miles, Waterford, Virginia; and Youssouf Bakayoko, Abidjan, Ivory Coast.

Frostyfest is sponsored by the Jefferson County Convention and Visitors Bureau, Jefferson Security Bank, Bavarian Inn Resort & Brewing Company, Blue Ridge Outdoors, Bank of Charles Town, Jefferson County Parks and Recreation, WVU Medicine, and the towns of Charles Town, Shepherdstown, Harpers Ferry, and Bolivar.

For more information about Frostyfest, visit the Frostyfest webpage.

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