Pictured at the Contemporary American Theater Festival economic impact announcement are (l. to r.) Paul S. Garrard, president of the CATF Board of Trustees, President Mary J.C. Hendrix, and Ed Herendeen, founder of CATF.
The economic impact of the Contemporary American Theater Festival was announced during a presentation November 8 in Erma Ora Byrd Hall. The study, conducted by the arts marketing research firm Shugoll Research, found that CATF is responsible for $5.86 million in direct economic activity. Direct spending by CATF totaled $1.25 million, and the amount spent per person was an average of $238.17, excluding the price of admission. The full report is available at https://catf.org/thinkimpact.