June 2022 – Deborah Loercher-Midgett ’83
Deborah Loercher-Midgett, class of 1983, graduated with a degree in English and a minor in Journalism from Shepherd University. She can truly say that the education she received, greatly influenced by her professors, propelled her career after graduation. They instilled her with the belief that she could do anything, and she did.
In 1993, Deborah founded the branding company, Anoroc Agency; and it was the first woman-owned agency in Raleigh, NC. Throughout the 29 years, her company served clients across the country as well as in Europe, China and Africa. Her team has also dedicated countless pro bono hours to local nonprofits. This work included producing a documentary about domestic violence that the United Way uses as a training video. Anoroc has won more than 50 awards for creative design and has been featured in industry leading magazines such as HOW, Print, Communication Arts and Logo Lounge. None of this could have happened without the foundation that Shepherd gave her. She still relies on experiences from her time as an editor of The Picket, Shepherd’s student newspaper, to guide her in her career. Another huge impact for Deborah was her journalism professor, Sally Hresan. Professor Hresan motivated and enabled Deborah’s skills, strength, drive and confidence. Even after almost 30 years of running Anoroc Agency, Deborah can still see her influence.
“Do not be afraid to let your passion lead you; Shepherd will give you a strong foundation to own your tomorrow,” she notes. Deborah shared that there are so many opportunities at Shepherd University to truly live your best career life. Her advice is to seek those opportunities, take on new challenges to grow your skills and build your value. “Empower your career dreams through your actions and believe that you can create your own path,” Deborah added.
Deborah’83 is an inspiration to current and future Shepherd students and she will always remain grateful of her time at Shepherd. Once a Ram, Always a Ram!