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New logo and branding unveiled

ISSUED: 3 June 2024

SHEPHERDSTOWN, WV — Shepherd University unveiled a new brand and logo on Monday, June 3. The branding brings the University together under a singular image across all administrative and academic units.

Executive Director of University Communications Hans Fogle is excited to see this updated branding unify and strengthen the campus community.

“We are excited to begin the process of rebranding with new standards and a refreshed logo,” he said. “The brand came together after years of work by internal and external stakeholders. It represents our history as well as our future.”

The logo, designed by Shepherd alum Tory Orr ’20, features the iconic McMurran Hall clock tower.

Orr is the print design specialist and web manager in the Shepherd University Division of University Communications and Marketing.

Fogle expects her logo design will become synonymous with Shepherd and serve as a visual representation of the close-knit community on campus.

“Our new logo reasserts the goals of our future-driven Ram Fam and reintroduces us to the community and prospective students,” explained Fogle. “This new image for Shepherd University symbolizes our dedication to always looking toward the future.”

The brand incorporates traditional elements like the long-standing gold and blue colors and the iconic clock tower but with refreshed brand elements that reflect Shepherd’s dynamic mission and vision.

The new logo design also addresses operational challenges with the former logo, alleviating structural issues, increasing accessibility, and allowing for the creation of standardized logo lockups for administrative and academic units.

Fogle says the new brand design allows for a gradual introduction rather than requiring a significant financial investment upfront.

“Tory [Orr] designed the new standards to complement many of the elements we’ve been using over the years so we can transition to the new standards over time.”

Orr designed the logo and created brand elements in-house rather than contracting with an external company.

The in-depth brand standards are available on the Shepherd University website.

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