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Berkeley County high school students win Shepherd business plan competition

ISSUED: 13 April 2022

SHEPHERDSTOWN, WV — Students from three Berkeley County high schools are the winners in a Shepherd University business plan scholarship contest. The competition was open to high school juniors and seniors who plan to attend Shepherd. Finalists are given the opportunity to compete for up to $5,000 in scholarships.

Samuel Duffy, a senior at Martinsburg High School, won first place with a business plan called Appitude—an app he envisions will help people find jobs based on their personality. Duffy was awarded a $2,500 scholarship to Shepherd.

Musselman High School junior Brady Masters earned second place with his idea of creating teacher advocate positions to get other students interested in becoming teachers as a way to help address the current shortage. Masters was awarded a $1,250 to Shepherd.

Conner Izes, a Hedgesville High School senior, presented his business idea to support workers in any field by giving them a helping hand. His third-place award is a $750 scholarship to Shepherd.

Samuel Duffy, Conner Izes, and Brady Masters lined up holding their plaques.

Pictured (l. to r.) are Samuel Duffy, Conner Izes, and Brady Masters.

The students were required to complete two short essays with a maximum of 4,000 characters answering the question “How will you prepare yourself financially for an entrepreneurial career?” and by describing a business idea they believe fulfills an urgent need in society. The students then presented their plans at Shepherd to a group of business professors and students.

“Successful entrepreneurs find real-world problems and provide solutions,” said Dr. James Dovel, assistant professor of business administration. “The students used their hearts and minds to create innovative ideas. They identified urgent needs in the very crucial and current topic of selecting and keeping employees.”

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