Shepherd University

2005-07 Catalog
(Volume XLV * May 2005)

Section VII: Courses of Instruction

Graphic Design

(Also see Art and Photography/Computer Imagery)

GRDS 171. Graphic Design I (3)
Introductory course designed to provide students with the basic concepts and techniques of graphic design. A variety of traditional tools and techniques are explored through numerous projects, along with an overview of the major historical developments in graphic design. Emphasis is placed on developing production skills, critical and visual aesthetics, and design strategies.

GRDS 276. Introduction to Computer Applications (3)
Introduction to understanding and using a computer as a major tool in the development of visual information. The Macintosh computer will be used, focusing on general system operations/utilities as well as illustration and paint software programs. Emphasis is placed on developing an understanding of the selected software programs enabling the student to work productively with them. Prerequisite: GRDS 340, PHOT 282, or permission of the instructor.

GRDS 320. Digital Studio (3)
Digital Studio I introduces the student to using the Macintosh computer as a tool for image creation and manipulation. Both vector and raster-based software are explored, with a focus on digital drawing tools, scanning software, and the preparation of files for successful use in both print and multimedia applications. Technical proficiency and aesthetic judgment are emphasized. Naming, saving, printing, organizing, e-mailing, and archiving digital files are addressed. Prerequisite: GRDS 200; corequisite for majors: GRDS 300.

GRDS 340. Graphic Design II (3)
This course introduces students to the communication challenges of a client-driven profession through projects that demand conceptual thinking and visual problem-solving skills, and which require strict adherence to specifications, deadlines, and presentation standards. Topics covered include interdependency of form and content; information hierarchy and visual unity; and economic, social, and cultural impact of design. The importance of research, ideation, process, documentation, and craft are stressed. Prerequisites: GRDS 300, 320; corequisite for majors: GRDS 360.

GRDS 370. Advanced Design (3)
In-depth study of the elements and principles of design. Problems, research, and field trips are taken to reinforce understanding. Prerequisite: GRDS 276. May be repeated for credit.

GRDS 374. Typography (3)
The course will focus on type--its legibility, readability, and use as a visual element. Type will be investigated in terms of its aesthetic possibilities and as a form of visual communication. Contemporary type structure, type usage in varied formats, and its historical influence will be topics of emphasis. Prerequisite: GRDS 276.

GRDS 380. History of Graphic Design (3)
This course provides students a survey of the field of graphic design from its prehistoric origins to contemporary practice, focusing on pivotal events and achievements that have shaped the evolution of visual communication. Students explore the relationship between design and its audience, analyze the evolution of formal attributes, and study the social and economic impact of design activities. Significant stages in graphic design are explored in relation to both technological advances in the field as well as change and innovation in related disciplines. Prerequisite: GRDS 360.

GRDS 400. Special Topics in Graphic Design (3)
A variety of design approaches will be presented. Individually offered courses will focus on a select area of design and work toward developing the student's understanding of it. Specific projects related to topic offered. May include field trips and/or work done at a site other that Shepherd University. Prerequisites: ART 208 and GRDS 373. May be repeated for credit up to maximum of 6.

GRDS 410. Typography II (3)
This course expands the fundamentals of typography and challenges the student to organize and produce complex typographic designs and layouts. Students learn to analyze, edit, and organize information and to create dynamic, clear communication for business, literary, and instructional purposes. Legibility, readability, hierarchy, structure, pacing, and sequencing are covered. Students are encouraged to consider content, interpretation, audience, and appropriateness when approaching assignments. Prerequisite: GRDS 380.

GRDS 420. Advertising Design and Photography (3)
This interdisciplinary course introduces students to the art and business of advertising. Working in tandem to complete various print advertising assignments, students develop an awareness of the relationship between form and content and discover the impact that color, shape, image, and typography have on communicating messages and influencing consumers. Legal, ethical, and economic considerations involved in the business of advertising are covered, as well as basic business practices such as pitching ideas, strategic planning, and implementing campaigns. Emphasis is placed on creativity, resourcefulness, teamwork, project management, and production skills. Prerequisites: GRDS 410 for graphic design majors; PHOT 381 and 383 for photography majors.

GRDS 440. Interactive Design (3)
Along with print, Web sites and multimedia presentations have not only become standard marketing tools for business, but are also important components of a designer's promotional efforts. In this course students learn the latest software and techniques to design, develop, and publish a self-promotional Web site and multimedia presentation. Content, structure, nomenclature, navigation, and usability are covered in-depth. This course requires intermediate knowledge of Photoshop. Prerequisite: 18 credits in graphic design.

GRDS 450. Annual Report Studio (3)
This two-semester course challenges a student team with the design, photography, and production of a highly visible publication for the National Capital Region of the U.S. National Park Service. Collaborating with a client communications director, design students learn to generate imaginative creative concepts from editorial content and to communicate those concepts through effective art direction. Student photographers travel extensively throughout the greater Washington, D.C., area to capture images that satisfy specific content, format, and technical requirements. Client contact, project management, team-building, and presentation skills are sharpened in this unique real world experience. Prerequisites: 18 credits in graphic design or photography; a minimum 3.0 GPA; interview and portfolio review; and permission of instructor. Must be taken twice in consecutive semesters.

GRDS 470. Internship in Graphic Design (3)
Offered as an extension of the student's classroom experience; students are encouraged to explore a working experience in the area of design they hope to pursue. Prerequisites: 12 hours of graphic design and a 3.0 GPA. May be repeated for credit, up to a maximum of 6 credits.

GRDS 481. Computer Applications In Graphic Design /Photography (3)
A professional approach to the usage of design skills in the production of high profile work. Collaborations with individuals from related professions stressed. Real world jobs worked on and produced. Prerequisite: GRDS 373.

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