Shepherd University

2005-07 Catalog
(Volume XLV * May 2005)

Section VII: Courses of Instruction

Business Administration

BADM 150. Introduction to Business (3)
A survey designed to acquaint the student with administration, production, labor, control, distribution, finance, taxation, law, and ethics as applied to business. Includes a brief history of business and the organization of business. For associate degree students and non-majors. Does not carry business administration credit toward the B.S. in business administration or hotel-motel and restaurant management.

BADM 205. Calculus With Applications (4)
See MATH 205

BADM 224. Business Statistics (3)
Methods of collecting, presenting, analyzing, and interpreting business data. Emphasis on the understanding of probability distributions such as the binomial, normal, exponential, and Poisson. Discussion of regression and correlation, hypothesis testing, chi-square analysis, and one way ANOVA. Students may not receive credit for both this course and MATH 314. Prerequisite: MATH 154.

BADM 280. Business and Society (3)
This course reviews ethical and global issues; the influence of political, social, legal, regulatory, environmental, and technical issues; and the impact of demographic diversity on organizations in our local, state, and regional businesses and in international businesses located in our area.

BADM 292. Internship in Business (1-6)
Practical experience in local, regional, and Washington Gateway organizations such as government offices, museums, arts agencies, social action groups, research laboratories, and private corporations/companies. Interns learn how to translate classroom theory and methods into professional skills and opportunities. Usually offered every term. May be repeated. Prerequisite: Must have sophomore class standing with minimum 2.5 overall and 2.75 major GPA, approval of academic department, and placement by Career Center. May be repeated.

BADM 300. Introduction to Financial Management (3)
An introduction to the methods of corporation finance with an emphasis on applied problem solutions. Particular attention is given to financial decision making and risk analysis. Prerequisites: ACCT 202 and BADM 224.

BADM 301. Money Markets and Financial Institutions (3)
An analysis of the U.S. financial system, its major participants, its role in the process of economic activity and development, and its procedures for assessing and pricing risk.

BADM 302. Intermediate Financial Management (3)
A continuation of the material in BADM 300. Emphasis on capital budgeting, risk, capital structure and dividend policy, working capital management, mergers and acquisitions, financial distress, and international corporate finance. Case studies and computer exercises are included. Prerequisite: BADM 300.

BADM 308. Financial Planning and Insurance (3)
A beginning course that covers the financial planning process and insurance. The course will examine regulatory and ethical issues, develop the theory of risk tolerance, review time value of money, discuss the principles of risk management, review various types of insurance (including life, health care, disability, long term, property, and liability), and consider the ethical and legal issues in both the planning process and risk management. Prerequisite: BADM 300.

BADM 310. Principles of Management (3)
Concepts and analyses of the behavioral aspects of organizations. Expansion of integrative and human skills needed by managers. Lectures are supplemented by outside projects and simulated applications of management techniques. Prerequisite: ACCT 201 or ECON 206.

BADM 311. Small Business Management (3)
A survey of the various management/marketing principles and subject materials as they specifically relate to small business management. This includes topics such as entrepreneurship and small business in the U.S., small business start-up issues, the marketing of small business, contemporary issues, and the general operational management concerns associated with organizing, staffing, financing/cash flow, purchasing, inventory control, and total quality management.

BADM 312. Business Law I (3)
A broad introduction to contemporary law as it relates to the business environment including contract, sales, employment law, antitrust law, torts, consumer protection, and business organization. Prerequisite: Sophomore standing.

BADM 313. Business Law II (3)
A detailed study of the law of secured transactions, employment, insurance, negotiable instruments, estates, bankruptcy, and suretyship. The Uniform Commercial Code is discussed in detail. Recommended for students who plan to take the CPA examination. Prerequisite: BADM 312.

BADM 317. Real Estate (3)
Basic study of the nature and importance of real estate in the economy; principles of land utilization and urban development; property rights and real estate; valuation of real property; real estate markets; and government regulation and programs.

BADM 318. Real Estate Law (3)
Sources of real estate law, both cases and statutes, including estates in land, conveyances, leases, mortgages, easements, zoning, brokers, contracts, taxes, foreclosures, and open occupancy.

BADM 320. Employment Law (3)
A detailed study of employment law from the inception of the Sherman Act of 1890 through more definitive legislation such as the Wagner Act, Civil Rights Act, EEO Act, and Americans With Disabilities Act. Case studies will be used reflecting current employment case law practices and trends. Public policy as the heart of employment law is discussed in detail. Prerequisites: BADM 312 and BADM 310.

BADM 323. Human Resource Management (3)
A study of manpower planning, recruitment, selection, and development of employees. Examines compensation, employee appraisal, job analysis, collective bargaining, arbitration, and labor relations. Case studies.

BADM 324. Labor Problems/Collective Bargaining (3)
An examination of the history of labor movements and social problems arising from relations between labor and management. A study of the collective bargaining process and a survey of management and union rights in collective bargaining are discussed. Case studies and readings in management and union philosophy also are included. Prerequisite: Junior standing in business.

BADM 338. Business Information Systems (3)
An analysis of where, when, and in what form information is captured in order to make business management decisions. A detailed study of the planning, operating, and reporting phases in obtaining information within a business enterprise. Does not apply as an elective in the minor in computer programming and information systems. Prerequisite: ACCT 202.

BADM 340. Marketing (3)
An introduction to the marketing process. Including the selection of target markets, the development of product, pricing, promotion, and channel of distribution programs to effectively serve these markets. Specialized topics such as international marketing, consumerism, and ethical issues in marketing are also examined. Prerequisites: ACCT 201 or ECON 206.

BADM 345. Business Communications (3)
The course examines the communications for business and develops an ability to utilize various communications techniques including memos and letter writing, report development and presentation, résumé and job search, listening, interviewing, and interpersonal and oral communications. Open to all concentrations. Prerequisite: Sophomore standing.

BADM 350. Retailing (3)
A study of retail store operations and management including site selection, merchandise planning, developing store image, pricing, promotion, personnel, and control. Prerequisite: BADM 340.

BADM 359. International Business (3)
A study of global business from the perspective of marketing including cultural considerations, implementation of strategies, and management concerns including developing business alliances and hiring and training of foreign staff.

BADM 365. Promotional Strategy (3)
Promotion as a tool for making decisions. Advertising, personal selling, publicity, and sales promotion for profit and nonprofit organizations. Both theory and application are stressed. Projects within the local communities will be assigned to students when available. Prerequisite: BADM 340.

BADM 375. Strategic Marketing (3)
Both a conceptual and a pragmatic approach to the strategic marketing planning process. The contributions of marketing concepts, philosophy, and methodology to strategic management and linkage between marketing and corporate strategy. Prerequisites: BADM 224 and BADM 340.

BADM 385. Business Externship (1-6)
Application of theoretical concepts to practical experience in business. Minimum of 50 hours of work experience for each credit is required. May be repeated for credit. Usually offered every session. Prerequisites: Approval of academic advisor and chair. May be repeated for credit.

BADM 392. Cooperative Education in Business (1-9)
May be repeated for credit, but not in the same term; topic must be different. Usually offered every term. Prerequisite: Must have junior level standing with minimum 2.5 overall and 2.75 major GPA, approval of academic department, and placement by the Career Center. May be repeated for credit.

BADM 395. Consumer Behavior (3)
Macro and micro consumer behavior. The influence of psychological, sociological, and cultural factors on behavior of consumers and industrial buyers. Shows how this knowledge is indispensable to the marketing manager when making decisions about product, price, and channels of distribution. Prerequisite: BADM 340.

BADM 401. Financial Analysis (3)
An in-depth study of the theories and techniques of corporate financial management. An analysis of the procedures for extracting information from the corporate information system and modifying it for use in financial analysis. Prerequisite: BADM 300.

BADM 405. Marketing Research (3)
Examines research as a decision tool for marketing management and the role of research in marketing, risk reduction, decision-making, problem definition, research design, sampling, data collection and analysis, and interpretation of results. Both theory and application are stressed. Projects within the local communities will be assigned to students when available. Prerequisites: BADM 340 and BADM 224.

BADM 407. Business Strategy and Policy (3)
Capstone course study in business management designed to integrate the basic disciplines of business through case analysis and other methods; oral and written reports, ETS Business Achievement Test administered. Prerequisites: BADM 300 or permission.

BADM 411. Entrepreneurship and New Venture Formation (3)
A comprehensive coverage of the various tools, documents, and subject materials utilized to start and maintain a small business. This includes the entrepreneurial perspective (challenges, characteristics, self-assessment), starting a new venture/developing the business idea, developing the business/marketing/financial organizational plans, financing the new venture, managing the new venture, and coverage of special issues such as legal, franchising, and international entrepreneurship. Prerequisites: ACCT 202, BADM 310, BADM 311, BADM 340.

BADM 413. Quantitative Methods (3)
Continuation of BADM 224. This course examines simple regression and correlation, two sample inference, analysis of variance, multiple regression and correlation, chi-square tests, time series forecasting, decision making under certainty and uncertainty, and subjective probability. Prerequisite: 3 hours of statistics. Same as MATH 413.

BADM 415. Operations And Production Management (3)
Analysis of operational problems and opportunities in service and manufacturing sectors, site location, facilities design, forecasting, work methods and measurement, inventory management, and operations decision making. Prerequisites: BADM 224 and BADM 310.

BADM 425. Investments (3)
Examines basic theories and their application to major financial markets: risk and return; market efficiency; portfolio theory; and investment selection and timing decisions. Prerequisite or corequisite: BADM 300.

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