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Department News

Dr. William Benjamin Martz, Jr.:

Dr. Martz spent Summer 2017 organizing the kickoff for the College of Business at Shepherd University. He was impressed with the community responses.  He finished writing a paper with co-authors Vijay Raghavan and Morgan Shepherd. The paper – entitled “Comprehending Visualizations of Dense Rank Order Data: A Comparison of Alternate Presentation Formats” – reports on a comparison of the information communicated through different presentation formats like tables and 3-d charts. It is currently at press.

In the Fall 2017 semester, Dr. Martz further developed the curriculum for both graduate and undergraduate programs. The hope is to add more technology and problem-based learning activities into the curriculum. Shepherd University  should see more companies become active with internships, class presentations, with paid on-campus internships a priority.

In the Spring 2018 semester, Dr. Martz will recruit faculty, look for more activities, courses, events, to engage students, and continue teaching the Business Analytics course.

Professor Cinda Scales:

Professor Scales was very active in her law practice during Summer 2017 and attended a legal conference in Savanna, GA. She also wrote recommendation letters for students who were applying for law school.

In Fall 2017 she planned a comprehensive research paper for her Employment Law course. This was the last semester that the Employment Law course was offered at Shepherd University. Professor Scales was excited about teaching this class with only two students because it allowed more flexibility and could be tailored to meet the needs of the students. In addition, she attended a law conference in Morgantown, WV in the Fall.

Dr. Janine Scott:

Before joining Shepherd University, Dr. Scott taught at Massey University in New Zealand for three years. In August 2017, she published an article in the Australian Financial Planning Journal entitled, “Consumers of Financial Advice in New Zealand.” Dr. Scott recently presented research at the Academy of Financial Services conference in Nashville, Tennessee on October 1-2, 2017. Her paper touches on financial literacy, specifically, “Financial Capability: Literacy, Behavior, and Distress.” Dr. Scott is currently a board member of the Academy of Financial Services, serving as the 2018-2019 Vice President of Programs.

She is created a project for her students for the Fall 2017 semester, which involved establishing a marketing plan for an campus organization or local business.

In February 2018, Dr. Scott plans to attend the CFP Board Program Director conference in D.C.  She looks forward to working with colleagues in promoting and developing the CFP Program at Shepherd University.

Dr. Michael Lynch:

Dr. Lynch spent Summer 2017 moving from New Hampshire to Shepherd University.

In the Fall 2017 semester, he planned to publish a paper about financial literacy.

Professor Michael Dailey:

In the Fall 2017 semester, Professor Dailey worked with graduate students to create a project that involves finding a company to work with students in his classes.

His plan for Spring 2018 semester includes researching a particular company that would volunteer to create a project with the website “” for one of the courses he is teaching, BADM 370.

Professor Michael Dixon:

Professor Dixon spent Summer 2017 teaching a Strategic Marketing course, and writing recommendation letters for students.

In the Fall 2017 semester he will publish a book called, “Planning Growth and Marketing the 21st Century Church”.

His plan for Spring 2017 semester includes continuing his marketing project.

Professor David Gross:

Professor Gross spent Summer 2017 rebranding his business, called “Radius Plus”.  His firm specializes in helping small businesses grow their customer base through proximity marketing networks.  His tech tools include: beacons, Wi-Fi, GPS, and geo-fencing.

In the Fall 2017 semester, he brought real-world concepts to the class with contexts from the textbook.  For his Ethics course, he created group projects where students found something that is negative about a company and provided an alternative solution of how a problem could be handled.

His plan for Spring 2018 includes adding a new online resource/tool (Cengage) due to its rich features. It will enable multi-learning assignments and ethical simulations which will help test the students.

Dr. Donald Hillman:

In Summer 2017, Dr. Hillman published an article in the Performance Improvement Journal. His co-author is one of his students, Ms. Trisha K. Werner, a West Virginia native.  Ms. Werner is currently pursuing a B.S. in Business Administration degree, with a concentration in Management, and a minor in Marketing.  The article is titled: “Capturing Generation-based Institutional Knowledge Utilizing Design Thinking.”  Dr. Hillman had a paper/workshop accepted “Capturing retiring baby boomer company knowledge through a multi-generational management design team” at the ISPI EMEA (Europe/Middle East/Africa) 16th Annual Global Conference, in September 2017 in Bologna, Italy.  The journal is called “International Society for Performance Improvement” (peer reviewed panel selection). Another former student of his, Danielle Fuhrmann, who has been working with him part-time for the past two years, presented the paper for Dr. Hillman at the conference.

In Fall 2017, Dr. Hillman and two of his students worked on an article titled: “Increasing Cooperation in Culturally Diverse Global Work Teams”.

In the Spring 2018 semester, some of Dr. Hillman’s former students who work for him part-time, will assist him with the development and implementation of a recruiting website for Millennial candidates.  He had completed a mixed methods study with the aid of these students a couple of years ago, and is now applying it to a website, i.e., theory to practice. The working paper (currently a white paper) for the study is titled: “Using Social Media to Develop Pre-Employment Relationships with Millennial Candidates: A Human Resources Management Strategic Recruitment and Retention Approach”.

Dr. Jimmie L. West, PMP:

Dr. West has been a certified PMP (Project Management Professional) for 31 years and has delivered this content in 37 countries including China, Russia, Dubai and Egypt.  He spent summer 2017 traveling and teaching in Canberra, Australia, and delivered a presentation to a professional project management association.

In the Fall 2017 semester he worked on writing a book called “Revolutionary.”  The book is about project management which integrates the why and what for businesses, rather than as a technique. It provides a framework model of what an individual really wants to do in their business and why.

In Spring 2018, he will collaborate with the university to create a program for professional development, which will launch in January 1, 2018.