Curriculum for a Major in Business Administration with a Concentration in Marketing

Emphasis on problems of marketing including production controls, transportation, merchandising, purchasing, and sales has created expanding job opportunities in this field.

Specific general studies requirements:

ECON 205 Principles of Macroeconomics ...............................................3

MATH 154 Finite Mathematics ...............................................................3

Total hours required for a major ............................................................................................48

Business core requirements ..............................................................................................36

CIS 102 Microcomputer Applications ................................................3

ACCT 201, 202 Introductory Accounting I and II ..........................................6

ECON 206 Principles of Microeconomics ...............................................3

BADM 312 Business Law I........................................................................3

BADM 224 Business Statistics ..................................................................3

BADM 300 Introduction to Financial Management...................................3

BADM 310 Principles of Management.......................................................3

BADM 319 Business Ethics........................................................................3

BADM 340 Marketing...............................................................................3

BADM 359 International Business.............................................................3

BADM 407 Business Strategy and Policy .................................................3

Marketing concentration requirements ............................................................................12

ACCT 305 Managerial Accounting .........................................................3

BADM 375 Strategic Marketing ..............................................................3

BADM 395 Consumer Behavior ..............................................................3

BADM 405 Marketing Research ..............................................................3

Students should complete MATH 154, ACCT 201, ACCT 202, CIS 102, BADM 224, BADM 3 12, ECON 205, and ECON 206 during their first two years of study.

Note: Students cannot receive credit for ECON 123 after completing ECON 205 and ECON 206.