Advertising Jim Crow

Tuesday, March 25, 2014 at 12:30 pm
Center for Legislative Studies (CLS), Auditorium

In the 1930s the Great Depression forced American corporations to find new consumer audiences, compelling the advertising industry to “discover” a previously unknown black consumer market. For the next thirty years marketing experts sought to define, understand, and reach what they termed the “Negro market.” This talk looks at how they did so, and how their efforts created a racially segregated market outside of the gaze of white America. It also examines how black New Yorkers used the concept of the “Negro market” in their postwar civil rights activism.

Dr. Julia Sandy-Bailey, Department of History

Julia Sandy-Bailey is an Assistant Professor in the Department of History. She earned undergraduate and graduate degrees from the University of Virginia, and a Ph.D. in History from the University of Massachusetts Amherst. Her research interests focus on the history of American social and political movements, especially the northern civil rights movement. She is currently working on a book-length manuscript about the black freedom movement in New York City which examines consumer rights and activism as part of that movement.