Shepherd University's Business Research Profile

While Shepherd’s Business and FACS Department has been growing strongly in student numbers and teaching effectiveness over the past decade, it has also been actively involved in shaping the wider business community through its research efforts.  For a brief lunch time presentation a collage of research and projects will be highlighted ranging from tools developed to provide more inclusion in entrepreneurial activities for underrepresented groups across the globe to research undertaken to assist business students’ better transition into the professional world.  Emphasis will be given to collaborative research, which has been undertaken jointly between the business department and non-business members of the wider Shepherd community.

Dr. Mark Patton is an Associate Professor of Business and has co-authored multiple books and research papers in sales, marketing, international business, general business, entrepreneurship and business education. He has worked in various corporate marketing-management positions across the globe, successfully helped launch two net companies in Australia, headed a marketing consulting organization in Australasia and managed a multi-million dollar educational service business in Singapore. Over the past twenty-three years Dr. Patton has taught and researched in higher educational institutions in Australia, Malaysia, Singapore, Indonesia, China and the USA. While teaching and researching on a traditional campus, Dr. Patton has also been involved in establishing, teaching and managing distance education/remote campus programs for both undergraduate and graduate students around the world for programs targeted at both traditional and nontraditional age students.